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START UP BOOTCAMP

BRAND CREATION + PRODUCT DESIGN + CAMPAIGNS

If you’re in the initial stages of launching a Brand, then foundation courses in Start-Up Workshops are where you want to begin. The most important factors during launch are Brand Identity, Product Differentiation, and brining your Design to Life.

Start Up 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

Learn the Fundamentals of Brand Identity

Saturday
January 16th
10am - 2pm


Cost $199

Start Up 2

MAKE IT HOT

FIND YOUR NIKE SWOOSH & PRADA STRIPE

Collection Design, Mood Board & Product Differentiation

Saturday
February 6th
10am - 2pm


Cost $199

Start Up 3

BRING IT TO LIFE

MERCHANDISING + DEVELOPMENT

Learn Steps to Sampling, Sourcing & Production

Saturday
Feb 27th
10am - 2pm


Cost $199

Slide

CREATE YOUR OWN BRAND

Register BC - START UP SERIES / Workshop 1 BRAND CREATION 4 A NEW GENERATION Saturday
August 21st
10am - 1pm
UA Professors
CURRICULUM SUMMARY This course is the first of three in our Start Up Boot Camp series introducing recent grads and early-stage entrepreneurs on the fundamentals of how to create your own brand. You will learn: Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment
What is a Brand
Personal Brand
Product Uniqueness
Creating an Image

MAKE IT HOT

Register BC - START UP SERIES / Workshop 2 Design a product that stand out & makes a splash
Saturday
Sep 4th
10am - 1pm
UA Professors
CURRICULUM SUMMARY This course discusses how to create desire for your products that goes beyond a need. Through unique art, design, colors, materials, and conciousness for the greater good, you can create loyalty across generations. Learn what differentiates basics from beauty and how to apply it. Commercial vs. Avant garde
Product Focus & Positioning
Owning a single market share
Knowing your customer demo
Product Design
Design Research
Logos & Art
Prints & Color Ways

BRING IT TO LIFE

Register BC - START UP SERIES / Workshop 3 MERCHANDISING + LINE DEVELOPMENT Saturday
Sep 18th
10am - 1pm
UA Professors
CURRICULUM SUMMARY Learn the realities of Line Development in a fastpaced design studio with pressures of market week. Course covers the importance of trend research while remaining original and how to merchandise a perfect collection to avoid high costs of oversampling and clarity of vision. Fabric & Trim
Sample Development
Time Lines & Budgets
Trend Research / Mood Boarding
Pre-Line Merchandising
Value of a Rig Room
BC - Startup - Workshop 1 CREATE YOUR OWN BRAND BRAND CREATION 4 A NEW GENERATION Saturday Aug 21st BC - Startup - Workshop 3 BRING IT TO LIFE MERCHANDISING + LINE DEVELOPMENT Saturday Sep 18th Register Cost $500 START UP SERIES CERTIFICATE PROGRAM UA Professors BC - Startup - Workshop 2 MAKE IT HOT FIND YOUR SUPREME BEING + INNER FENTY Saturday Sep 4th

BOOT CAMP

Start Up Series

Workshop 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

Curriculum Summary

Beginner to Intermediate / Foundation Course

What is a Brand
Personal Brand
Product Brand
Creating an Image

Saturday
Jan 16th
10am - 2pm

Course 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

Cost:  $199
By clicking “Place Secure Order”, you agree to enrol in our annual subscription plan and to our Offer Terms and Terms of Service. Your payment method will be charged the price above the first year and annually tereafter at the then-current rate, plus any application taxes. Cancel any time in Settings. No refunds for partial unused periods, or after gift is redeemed.

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Satisfaction Guaranteed

100%

GUARANTEED

We offer 30-day money back guarantee if you dont't love the Annual Membership.

Secured with SSL

Have a question?

1-855-981-8208

BOOT CAMP

Start Up Series

Workshop 2

MAKE IT HOT

FIND YOUR SUPREME BEING + INNER FENT

Curriculum Summary

Beginner to Intermediate / Foundation Course

Product Design
Design Research
Logos, Art & Positioning
Prints & Color Ways
Commercial vs. Avant garde

Saturday
Feb 6th
10am - 2pm

Course 2

MAKE IT HOT

FIND YOUR SUPREME BEING + INNER FENTY

Cost:  $199
By clicking “Place Secure Order”, you agree to enrol in our annual subscription plan and to our Offer Terms and Terms of Service. Your payment method will be charged the price above the first year and annually tereafter at the then-current rate, plus any application taxes. Cancel any time in Settings. No refunds for partial unused periods, or after gift is redeemed.

Secured with SSL

Satisfaction Guaranteed

100%

GUARANTEED

We offer 30-day money back guarantee if you dont't love the Annual Membership.

Secured with SSL

Have a question?

1-855-981-8208

BOOT CAMP

Start Up Series

Workshop 3

BRING IT TO LIFE

PRODUCT MERCHANDISING + LINE DEVELOPMENT

Curriculum Summary

Beginner to Intermediate / Foundation Course

Fabric & Trim
Sample Development
Time Lines & Budgets

Saturday
Feb 27th
10am - 2pm

Course 3

BRING IT TO LIFE

PRODUCT MERCHANDISING + LINE DEVELOPMENT

Cost:  $199
By clicking “Place Secure Order”, you agree to enrol in our annual subscription plan and to our Offer Terms and Terms of Service. Your payment method will be charged the price above the first year and annually tereafter at the then-current rate, plus any application taxes. Cancel any time in Settings. No refunds for partial unused periods, or after gift is redeemed.

Secured with SSL

Satisfaction Guaranteed

100%

GUARANTEED

We offer 30-day money back guarantee if you dont't love the Annual Membership.

Secured with SSL

Have a question?

1-855-981-8208

BOOT CAMP

Start Up Series

Workshop 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

Curriculum Summary

Beginner to Intermediate / Foundation Course

What is a Brand
Personal Brand
Product Brand
Creating an Image

Saturday
Jan 16th
10am - 2pm

 

COMPLETE BOOT CAMP PACKAGE

Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life

Cost:  $500
By clicking “Place Secure Order”, you agree to enrol in our annual subscription plan and to our Offer Terms and Terms of Service. Your payment method will be charged the price above the first year and annually tereafter at the then-current rate, plus any application taxes. Cancel any time in Settings. No refunds for partial unused periods, or after gift is redeemed.

Secured with SSL

Satisfaction Guaranteed

100%

GUARANTEED

We offer 30-day money back guarantee if you dont't love the Annual Membership.

Secured with SSL

Have a question?

1-855-981-8208

THE CREATIVES

Boot Camp Professors

Register

Experts walk us through the creative process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..

BOOT CAMP BRAND IMAGE SERIES

CREATIVE CAMPAIGNS + CONTENT MANAGEMENT + PERSONAL BRAND

There is nothing more powerful than an image that draws us in, tells a story, shapes a brand. Over the course of the Brand Image Workshop, learn the importance of Ad campaigns, Content Creation for Social and Personal Branding. The role they play in creating a lasting memory for fans and engagement with followers.

Workshop 1

FASHION + FANTASY

ART DIRECTION 4 AMAZING CAMPAIGNS

Makings of a Perfect Aspirational Creative Campaign

Saturday
March 20th
10am - 2pm


Cost $199

Workshop 2

LINKS + LIKES

NAVIGATING SOCIAL MEDIA + MARKETING

Learn Content Creation + FB / Google Ads

Saturday
April 10th
10am - 2pm


Cost $199

Workshop 3

THE X-FACTOR

CREATING YOUR ORIGINAL PERSONAL BRAND

Speaking / Presentations / Leadership / Ethics

Saturday
May 1st
10am - 2pm


Cost $199

FASHION + FANTASY

Register BC - BRAND IMAGE SERIES / Workshop 1 ART DIRECTION FOR AMAZING CAMPAIGNS Saturday
June 19th
10am - 1pm
UA Professors
CURRICULUM SUMMARY A discussion focused on IMAGE. The power of ad campaigns and how we use them to gain audiences and customers. How an IMAGE has the power to create perceptions, to capture a brands DNA visually and communicate it to a broader audience. The role an image can play in building awareness and inspiring consumers to connect with what feels naturally right for them. Additionally, the evolving role of fashion films, celebrities, and the value of having the perfect brand ambassadors. What separates a good campaign from a great one.

LINKS + LIKES

Register BC - BRAND IMAGE SERIES / Workshop 2 NAVIGATING SOCIAL MEDIA & MARKETING Saturday
June 26th
10am - 1pm
UA Professors
CURRICULUM SUMMARY Navigate the intricate web of links and likes and blogs and tweets that have played an explosive role in growing global connectivity. We discuss how this allows brands to scale and reach audiences around the world in ways previously unimaginable. Join experts in digital media and influencer marketing to discuss what has worked and what is next. Engagement & Empowerment
Social Platforms & Image Management
Social Media Planning & Tools
Content Creation
Media Planning
Programmatic Buying

THE X-FACTOR

Register BC- BRAND IMAGE / Workshop 3 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday
July 3rd
10am - 1pm
UA Professors
CURRICULUM SUMMARY Become a Star in your industry. This course is the first of three in our Start Up Boot Camp series introducing seniors, recent grads and early stage entrepreneurs on the fundamentals of brand identity. Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment
What is a Brand
Personal Brand
Product Brand
Creating an Image

THE X-FACTOR

BC- BRAND IMAGE - Workshop 1 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday March 6th
Cost $500 UA Professors Register

BRAND IMAGE SERIES CERTIFICATE PROGRAM

FASHION + FANTASY

BC- BRAND IMAGE - Workshop 1 NAVIGATING SOCIAL MEDIA + MARKETING Saturday June 19th

THE X-FACTOR

BC- BRAND IMAGE - Workshop 3 CREATING YOUR PERSONAL BRAND Saturday July 3rd

LINKS + LIKES

BC- BRAND IMAGE - Workshop 2 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday June 26th

START UP BECOME A STAR

MODELS + PHOTOGRAPHERS + STYLIST + EDITORS + INFLUENCERS

Master Class 1

BECOME A STAR

NAVIGATE THE INDUSTRY

Build Portfolios, Sign Collaborations & Get Agents

Saturday
June 5th
10am - 2pm


Cost $199

Master Class 2

FROM MADONNA TO GAGA

THE ART OF STYLING

Styling Celebrities, Editorials, Ad Campaigns, Movies

Saturday
July 10th
10am - 2pm


Cost $199

Master Class 3

EYE OF THE BEHLODER

PHOTOGRAPHY AND FINE ART

Pretty Pictures & Legendary Campaigns

Saturday
July 31st
10am - 2pm


Cost $199

THE CREATIVES

Boot Camp Professors

Register

Understand the difference between a nice picture and a legendary campaign. Learn how to leverage the creative across social platforms to create aspiration and viral buzz. Brand Image Workshops will have guest speakers that have shot for Vogue and worked with the likes of Donna Karan, Calvin Klein and Victoria Secret.

ENTREPRENEURIAL LAB GO TO MARKET

MARKET WEEK + WHOLESALE SALES + E.COMMERCE + RETAIL POP UP

If you build it, No they will Not come !! Respect the industry if you want it to take you seriously. Our Go To Market workshops will walk you through the processes of preparing product for retail. Starting with minor details to big picture strategies like the right trade show, showroom contracts and tools inclusive of line sheets, look books, retail margins, booth design, buyer outreach, event planning, pop-up shops and after parties.

Go To Market 1

GO TO MARKET

THE TOOLS FOR TAKING PRODUCT TO RETAIL

Pricing + Margins + Lookbooks + Web Presence

Tuesday
March 2nd & 9th
6pm – 9pm


Cost $199

Go To Market 2

SELL SELL SELL

FIND THE NICHE AND OWN THAT MARKET

Runway + Trade Shows + Showroom + Distributors

Tuesday
April 13th & 20th
6pm – 9pm


Cost $199

Go To Market 3

CAPSULES + COLLABORATIONS

GROW FASTER WITH STRATEGIC PARTNERS

Franchise + License + Influencers+ Factories

Tuesday
May 11th & 18th
6pm – 9pm


Cost $199

CURRICULUM SUMMARY First in our Go To Market Series, this is a crucial course to know what the industries standard operating procedures are. This lab covers details of best practices by brands preparing for market and examples of the kind of tools required prior to presenting product to the industry. Social Outreach
Collection Previews
Sales, PR, Marketing Role
Web Presence
Product Pricing
Product Margin
Look Book
Line Sheets

GO TO MARKET

Register EL - GO TO MARKET / Lab 1 THE TOOLS FOR TAKING PRODUCT TO RETAIL Saturday
FALL 2021
6pm – 9pm
UA Professors

SELL SELL SELL

Register EL - GO TO MARKET SERIES / Lab 2 FIND THE NICHE AND OWN THE MARKET
Runway + Trade Shows + Showroom + Distributors
Tuesday
FALL 2021
6pm – 9pm
UA Professors
CURRICULUM SUMMARY This course talks about the logistical challenges and sales opportunities, presented at fashion weeks and trade fairs, along with the value of partnershsips with sales agents, multi-brand showrooms, and distributors. Learn from experts the multiple sales options available. Direct to Consumer
Wholesale Model
Brick & Mortar Retail
Contract Design Consulting
Runway Value
Trade Show Model
Showroom Structure
Distributor Model

CAPSULES + COLLABORATIONS

Register EL - GO TO MARKET SERIES / Lab 3 GET THERE FASTER WITH STRATEGIC PARTNERS
Franchise + License + Influencers+ Factories
Tuesday
FALL 2021
6pm – 9pm
UA Professors
CURRICULUM SUMMARY Learn how strategic partners are better then cash and letting go of a little equity to a factory or a celebrity can have equal or higher returns then traditional investors. Learn about partnership structure and how to leverage your designs and attract the right partnerships. Production Partnerships
Distribution Partnerships
Technology Partnerships
Influencer & Celebrity Ambassadors
Capsule Collection
Private Label
Licensing Agreements
Brand Alliances
Register

GO TO MARKET CERTIFICATE PROGRAM

Cost $1200 UA Professors

SELL SELL SELL

EL- GO TO MARKET 2 FIND THE NICHE & OWN THE MARKET Tuesday, FALL 2021, 6pm – 9pm

GO TO MARKET

EL- GO TO MARKET 1 TOOLS FOR TAKING PRODUCT TO RETAIL Tuesday, FALL 2021, 6pm – 9pm

CAPSULES + COLLABS

EL- GO TO MARKET 3 LICENSING INFLUENCERS FACTORIES Tuesday, FALL 2021, 6pm – 9pm

ENTREPRENEURS

The Business Professors

Register

Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.

ENTREPRENEURIAL LABS THE ART OF SCALING

GO TO MARKET + SALES + BUSINESS PLANS

It’s easy for creatives to do what they love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You can not multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools tobuild a team, the legal structure, and generate demand to show investors true valuation.

Art of Scaling Lab 1

WALK BEFORE YOU RUN

THINK LOCAL GROW GLOBAL

Foundation + Infrastructure + Sales

Tuesday
June 15th & 22
6pm - 9pm


Cost $499

Art of Scaling Lab 2

THE A-TEAM

YOU ARE AS GOOD AS THOSE AROUND YOU

Learn Team Building and Leadership Skills Lawyers + Manufacturers + Showrooms + Mentors

Tuesday
July 20th– 27th
6pm - 9pm


Cost $499

Art of Scaling Lab 3

SHOW ME THE MONEY

BUSINESS PLAN + CAPITAL RAISE

Learn to develop a Pitch Deck and Plan for Valuation

Tuesday
August 17th – 24th
6pm - 9pm


Cost $499

CURRICULUM SUMMARY Companies are seeking innovative ways to adapt, looking for new ideas to gain market share and access an ever increasing global community inundated with clever messaging in real time. THE NEXT TEN YEARS is a dialogue on how companies are redefining luxury, how online captures customer loyalty, pop up stores shape experiential marketing, social media democratizes brand success, movies convey a lifestyle, and how International markets impact growth. We explore the role these collaborations play in building awareness and inspiring consumers to connect with brands.

WALK BEFORE YOU RUN

Register EL- ART OF SCALING SERIES / Lab 1 BRAND BUILDING IN THE NEW NORMAL Tuesday
FALL 2021
6pm - 9pm
UA Professors

THE A-TEAM

Register EL- ART OF SCALING SERIES / Lab 2 YOU ARE ONLY AS GOOD AS THOSE AROUND YOU Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY CEO Requirements
Creative Director
CTO / CFO / CMO
Role Clarity
Share Structure
Personality Dynamics
Team Building
Leadership Skills
Lawyers
Manufacturers
Showrooms
Mentors

SHOW ME THE MONEY

Register EL- ART OF SCALING SERIES / Lab 3 BUSINESS PLAN + FINANCIALS + CAPITAL RAISE Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Investor Types
Brand Valuation
Investment Opportunities
Convertible Notes
Debt vs Equity
Investor Pitch Deck
Business Plan
Marketing Strategy
Sales Forecast
Divisional Budgets
Register

ART OF SCALING CERTIFICATE PROGRAM

Cost $1200 UA Professors

CAPSULES + COLLABS

EL- SCALING / Lab 3 BUSINESS PLAN & CAPITAL RAISE
Tuesday , FALL 2021, 6pm - 9pm

THE A-TEAM

EL- SCALING / Lab 2 YOU ARE AS GOOD AS THOSE AROUND YOU Tuesday , FALL 2021, 6pm - 9pm

WALK BEFORE YOU RUN

EL- SCALING / Lab 1 THINK LOCAL BEFORE GROWING GLOBAL
Tuesday , FALL 2021, 6pm - 9pm

ENTREPRENEURS

The Business Professors

Register

Learn to develop investor pitch decks from those that have been on both ends of raising capital and funding startups. Understand a VC or Private Investors mind set and what they look for in entrepreneurs and projects before the invest.

ENTREPRENEURIAL LABS ENGAGEMENT SERIES

ONLINE RETAILING + FASHION TECH + MARKETING 4 GEN Z

It’s easy to do what you love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You cant multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools to build a team, the legal structure, and generate demand to show investors true valuation.

Engagement Series - Lab 4

ONLINE + RETAIL

MODERN RETAIL 2.0

Engagement & Experiental Retail & E.Commerce

Tuesday
Sept 14th – 21st
6pm - 9pm


Cost $499

Engagement Series - Lab 5

FASHION TECH

WINNING IN A DIGITAL ERA

AI – Virtual Reality – 3D – Holograms – Avatars – Apps

Tuesday
October 12th – 19th
6pm - 9pm


Cost $499

Engagement Series - Lab 6

CREATIVE MARKETING 4 GEN Z

CONCEPTS TO CELEBRITIES

Ideation, Story Telling, Longevity, Execution

Tuesday
November 9th – 16th
6pm - 9pm


Cost $499

Web Experiences
Assortment Planning
Customer Acquisition
Customer Loyalty
Engagement & Experience
Retail Concepts
Customer Service
Assortment Planning
Engagement
Experiential
CURRICULUM SUMMARY

ONLINE + RETAIL

Register EL – ENGAGEMENT SERIES / Lab 4 MODERN RETAILING 2.0
Winning in a Digital Era
Tuesday
FALL 2021
6pm - 9pm
UA Professors

FASHION TECH

Register EL – ENGAGEMENT SERIES / Lab 5 WINNING IN A DIGITAL ERA Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Virtual Fitting
Artificial Intelligence
Body Avatars
Virtual Reality Environments
Technology in Fabrics
Technology in Clothing
Slide

MARKETING FOR GEN A TO Z

Register EL – ENGAGEMENT SERIES / Lab 6 A PRODUCT BEYOND A NEED THAT CREATES DESIRE Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Philanthropy
Cultural Contribution
Public Perception
Competitive Edge
Brand Ambassadors
Love Marks
Brand Icons
Story Telling
Ad Campaigns
Brand Ambassadors
Cross Generational Marketing
Customer Loyalty

ONLINE + RETAIL

EL – ENGAGEMENT SERIES / Lab 4 EXPERIENTIAL RETAIL & E.COMMERCE Tuesday, FALL 2021, 6pm-9pm
Register UA Professors

ENGAGEMENT SERIES CERTIFICATE PROGRAM

Cost $1200

MARKETING 4 GEN Z

EL – ENGAGEMENT SERIES / Lab 6 IDEATION, STORY TELLING, LONGEVITY Tuesday, FALL 2021, 6pm-9pm

FASHION TECH

EL – ENGAGEMENT SERIES / Lab 5 WINNING ONLINE IN A DIGITAL ERA Tuesday, FALL 2021, 6pm-9pm

ENTREPRENEURS

The Business Professors

Register

Navigate the co-existant of brick and mortar retail with online, explore customer service vs navigational experience. We discuss how brands and retailers must pivot to find a balance between the two parallel worlds to excite and engage the end consumer.

TODAY’S THE DAY

LEARN FROM THE BEST CREATIVE MINDS