TODAY’S THE DAY
LEARN FROM THE BEST CREATIVE MINDS
Master Class Certificate
Workshops and
Entrepreneur
Labs presented by experts that
live and breathe Luxury, Fashion,
Art, and Digital Media.
Re-imagine Brand Building and
value the importance of learning
and adapting
to the new normal.
This is education
for the trail blazers.
KNOWLEDGE WORKSHOPS FOR THE CREATIVE MIND
Master Class Certificate Workshops and
Entrepreneur Labs presented by experts
that live and breathe Luxury, Fashion,
Art, and Digital Media.
Re-imagine Brand Building and value
the importance of learning and adapting
to the new normal. This is education
for the trail blazers.
20:00 – 22:00 est.
PENSAR LOCALMENTE Y
ACTUAR GLOBALMENTE
待定
晚上 9 點至晚上 11 點（東部時間）
增加美國 + 歐盟的出口
THE A-TEAM
CAPSULES + COLLABORATIONS
Aug 20st
10am - 1pm
CREATE YOUR OWN BRAND
Sep 3rd
10am - 1pm
MAKE IT HOT
Sep 17th
10am - 1pm
BRING IT TO LIFE
February 13th
10am - 2pm
CREATE YOUR OWN BRAND
THINK LOCAL GROW GLOBAL
BRAND CREATION + SHOWROOM + DISTRIBUTION
DIRECT TO CONSUMER ONLINE + INFLUENCER COLLABORATIONSTRADE SHOWS + PRIVATE LABEL + CAPSULE COLLECTIONS
If you’re a manufacturer or designer interested in launching in the US and EU, then Grow Your Exports is where you want to begin. This program covers how to buy, license, or create a brand, in parallel to introducing your collection to retailers and direct to consumers online.
BOOT CAMP
Become Star Series
Workshop 1
BECOME A STAR
NAVIGATE THE INDUSTRYCurriculum Summary
Beginner to Intermediate / Foundation Course
Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life
Saturdays
10am - 1pm
LATAM
PIENSE LOCAL ACTÚE GLOBAL
CRECE TUS MARCAS EN MERCADOS EEUU + UE
Lanza tu producto directamente a los clientesMiércoles
11 de Agosto
20:00 - 22:00 est.
Cost $99
Cost $99
EDUCATION FOR
TRAILBLAZERS
It is never too late to teach and old dog
new tricks. An individual’s talent is
their greatest resource and investing in
yourself is the smartest way to get ahead
of the game. Sign up today for your
Master Class Certificate Workshop.
START UP BOOTCAMP
BRAND CREATION + PRODUCT DESIGN + CAMPAIGNS
If you’re in the initial stages of launching a Brand, then foundation courses in Start-Up Workshops are where you want to begin. The most important factors during launch are Brand Identity, Product Differentiation, and brining your Design to Life.
Start Up 1
CREATE YOUR OWN BRAND
BRAND CREATION 4 A NEW GENERATION
Learn the Fundamentals of Brand Identity
Start Up 2
MAKE IT HOT
FIND YOUR NIKE SWOOSH & PRADA STRIPE
Collection Design, Mood Board & Product Differentiation
Start Up 3
BRING IT TO LIFE
MERCHANDISING + DEVELOPMENT
Learn Steps to Sampling, Sourcing & Production
Brand Image 1
FASHION + FANTASY
ART DIRECTION 4 AMAZING CAMPAIGNS
Makings of a Perfect Aspirational Creative Campaign
Brand Image 2
LINKS + LIKES
NAVIGATING SOCIAL MEDIA + MARKETING
Learn Content Creation + FB / Google Ads
Brand Image 3
THE X-FACTOR
CREATING YOUR ORIGINAL PERSONAL BRAND
Speaking / Presentations / Leadership / Ethics
Become A Star 1
BECOME A STAR
NAVIGATE THE INDUSTRY
Learn to Build Portfolios & Get Representation
Become A Star 2
FROM MADONNA TO GAGA
THE ART OF STYLING
Styling Celebrities, Editorials, Ad Campaigns, Movies
Become A Star 3
EYE OF THE BEHLODER
PHOTOGRAPHY AND FINE ART
Pretty Pictures & Legendary Campaigns
BOOT CAMP
Start Up Series
Workshop 3
BRING IT TO LIFE
PRODUCT MERCHANDISING + LINE DEVELOPMENT
Certificate Package
START UP BOOT CAMP
BRAND CREATION
PRODUCT DESIGN
SAMPLE DEVELOPMENT
Saturday
Aug 20 – Sep 3 – Sep 17
10am - 1pm
Cost $500
Curriculum Summary
Beginner to Intermediate / Foundation Course
Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life
Saturdays
10am - 1pm
Cost $199
THE CREATIVES
BOOT CAMP PROFESSORS
Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..
INGRUN VON KEUDELL
NAUSHEEN SHAH
ERIC WRIGHT
ERIC WRIGHT
SAADIA ZAFAR
AVA GHOSERRI
BRIDGET HALANSKI
OLIIVIA PALERMO
ZORAN KOZOMARA
KRISTEN INGERSOLL
EMIN KADI
MARIE AUDIER D'ALESSANDRIS
ANTOINE VERGALAS
It is never too late to teach and old dog new tricks. An individual’s talent is their greatest resource and investing in yourself and company employees is the smartest way to get ahead of the game.
ENTREPRENEURIAL LABS
WHOLESALE + TRADE SHOWS + ONLINE + TEAM + FASHION TECH + PLANS + CAPITAL RAISE
It’s easy to do what you love but Fashion is a Business and passion will only get you so far. The Art of Scaling Workshops show how to take dreams and turn them into earnings. You cant multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools to build a team, the legal structure, and generate demand to show investors true valuation.
Our faculty bring cross-disciplinary backgrounds to this program, pulling from corporate governance, information technology, finance, and marketing. Through a mix of skills we deliver proven techniques for scaling your business.
Got To Market 1
GO TO MARKET
THE TOOLS FOR PRE-MARKET ENTRY
Pricing + Margins + Lookbook + Web Presence
Go To Market 2
SELL SELL SELL
FIND THE NICHE AND OWN THAT MARKET
Runway + Trade Shows + Showroom + Distributors
Go To Market 3
CAPSULES + COLLABORATIONS
FASTER WITH STRATEGIC PARTNERS
Franchise + License + Influencers+ Factories
Engagement 1
ONLINE + RETAIL
MODERN RETAIL 2.0
Engagement & Experiental Retail & E.Commerce
Engagement 2
FASHION TECH
WINNING IN A DIGITAL ERA
AI – Virtual Reality – 3D – Holograms – Avatars - Apps
Engagement 3
CREATIVE MARKETING 4 GEN Z
CONCEPTS TO CELEBRITIES
Ideation, Story Telling, Longevity, Execution
The Art of Scaling 1
START BEFORE YOU SCALE
THINK LOCAL GO GLOBAL
Foundation Infrastructure and Scale
The Art of Scaling 2
THE A-TEAM
YOU ARE AS GOOD AS THOSE AROUND YOU
Learn Team Building and Leadership Skills Lawyers + Manufacturers + Showrooms + Mentors
The Art of Scaling 3
SHOW ME THE MONEY
BUSINESS PLAN + CAPITAL RAISE
Learn to develop a Pitch Deck and for a Valuation
ENT LAB PACKAGE
Become Star Series
Workshop
BRING IT TO LIFE
PRODUCT MERCHANDISING + LINE DEVELOPMENT
Certificate Package
GO TO MARKET - ENT LAB
GO TO MARKET
SELL SELL SELL
CAPSULES + COLLABORATIONS
Tuesdays
FALL 2022
6pm - 9pm
Cost $1200
Curriculum Summary
Beginner to Intermediate / Foundation Course
Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life
Saturdays
10am - 1pm
Cost $1200
THE MONEY
BUSINESS PROFESSORS
Learn from experts that have lead Showrooms in Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Real world examples of what buyers look for from merchants at Farfetch and Moda Operandi. Finally learn to develop investor pitch decks from those that have been on both ends of raising and funding.
ZORAN KOZOMARA
SUNNI SPENCER
GES ISAJ
ASLAUG MAGNUSDOTTIR
DANIEL FUNIS
SAL KHOKHAR
FRANCESCO MAIO
MORTIMER SINGER
VICTOR GAVRILOV
ROBIN KRAMER
Make It Hot
Bring It To Life
Package $500
Links & Likes
The X-Factor
Package $500
From Madonna to Gaga
Eye of the Beholder
Package $500
BOOT CAMP WORKSHOPS
Sell Sell Sell
Capsules & Collaborations
Package $1200
FashionTech
Creative Marketing 4 Gen Z
Package $1200
The A-Team
Show Me The Money
Package $1500
ENTREPRENEURIAL LABS
All Work & No Play
Luxury in Nightlife
Package $250
All Work & No Play
Luxury in Nightlife
Package $250
LEADERSHIP MASTER CLASSES
Schedule Free Consultation
Customer Alignment
Creative Alignment
Online Strategy
Global Expansion Models
Package $15,000
Brand Acquistion Model
Brand Licensing Model
Market Entry Strategies
Trend Forecasting Practices
Package $15,000
Franchise Partnerhsips
Success at E.Commerce
Customer Retention
Visual Merchandising SOP
Package $15,000
CORPORATE TRAINING
Brand Acquistion Model
Brand Licensing Model
Market Entry Strategies
Trend Forecasting Practices
Franchise Partnerhsips
Success at E.Commerce
Customer Retention
Visual Merchandising SOP
THE PROCESS
LEADERSHIP MASTER CLASSES
Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons and motivate us that anything is possible.
Master Class - 1
ALL WORK AND ALL PLAY
THE PERFECT INTERIOR DEISGN EXPERIENCES
Master Class - 2
WINNING IN A DIGITAL ERA
THE SHAPE OF CONTENT & COLLABORATIONS
Master Class - 3
I FOUND LOVE IN A HOPELESS PLACE
THE LUXURY EXPERIENCE OF NIGHTLIFE
Master Class - 4
BALLERS
TALENT MANAGEMENT 2.0
Master Class - 5
MAKING OF AN ARTIST
Master Class - 6
BUILDING AN EMPIRE
THE MASTERS
OUR INDUSTRY LEADERS
Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..
JULIE WELLS
NICOLE OGE
AMY EMMERICH
BANDANA TEWARI
KARLA MARTINEZ
ANGELICA CHEUNG
MARC LEDER
KEN DEGORI
JASON STRAUSS
THERESA TRAN
DARNELL STROM
LEXING ZHANG
RUDOLF BUDJA
TOM ARNOLD
OLIVIA DAVIS
TIBERIUS VADAN
JAMIE SALTER
Vision
Motivation
Reinforcement
Forward Planning
Strategy Sessions
Reboot & Pivot
EDUCATION FOR TRAILBLAZERS
OUR CORPORATE EXPERIENCE
OUR ACADEMIC EXPERIENCE
WHAT WE DO
WHO WE ARE
ENTREPRENEURIAL LABS
LEADERSHIP MASTERCLASSES
CORPORATE TRAINING
CERTIFICATE COURSES
EXEUCUTIVE MBA’S
imagine@umbrellaacademy.moda
Brand Guardians since 1999