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START UP
WORKSHOPS

ENTREPRENEUR
LABS

LEADERSHIP
MASTER CLASS

Master Class Certificate
Workshops and
Entrepreneur
Labs presented by experts that
live and breathe Luxury, Fashion,
Art, and Digital Media.


Re-imagine Brand Building and
value the importance of learning
and adapting
to the new normal.
This is education
for the trail blazers.

Slide

KNOWLEDGE WORKSHOPS FOR THE CREATIVE MIND

UMBRELLA ACADEMY

Master Class Certificate Workshops and
Entrepreneur Labs presented by experts
that live and breathe Luxury, Fashion,
Art, and Digital Media.

Re-imagine Brand Building and value
the importance of learning and adapting
to the new normal. This is education
for the trail blazers.

Martes 11 de Agosto
20:00 – 22:00 est.

PENSAR LOCALMENTE Y
ACTUAR GLOBALMENTE

CRECE TUS MARCAS EN MERCADOS EEUU + UE Cómo llevar sus productos directamente a los consumidores Register 週二
待定
晚上 9 點至晚上 11 點（東部時間）

增加美國 + 歐盟的出口

品牌 / 私人標籤 / 許可 將您的產品直接帶給客戶 登記 Slide TODAY’S THE DAY LEARN FROM THE BEST CREATIVE MINDS WALK BEFORE YOU RUN
THE A-TEAM
CAPSULES + COLLABORATIONS Entrepreneur Labs 20% off on Package Deals Saturday
Aug 20st
10am - 1pm

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION Learn the Fundamentals of Brand Identity Register Saturday
Sep 3rd
10am - 1pm

MAKE IT HOT

FIND YOUR NIKE SWOOSH & PRADA STRIPE Collection Design, Mood Board & Product Differentiation Register Saturday
Sep 17th
10am - 1pm

BRING IT TO LIFE

MERCHANDISING + DEVELOPMENT Learn Steps to Sampling, Sourcing & Production Register

Saturday
February 13th
10am - 2pm

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION Learn the Fundamentals of Brand Identity Register

THINK LOCAL GROW GLOBAL

BRAND CREATION + SHOWROOM + DISTRIBUTION
DIRECT TO CONSUMER ONLINE + INFLUENCER COLLABORATIONSTRADE SHOWS + PRIVATE LABEL + CAPSULE COLLECTIONS

If you’re a manufacturer or designer interested in launching in the US and EU, then Grow Your Exports is where you want to begin. This program covers how to buy, license, or create a brand, in parallel to introducing your collection to retailers and direct to consumers online.

BOOT CAMP

Become Star Series

Workshop 1

BECOME A STAR

NAVIGATE THE INDUSTRY

Curriculum Summary

Beginner to Intermediate / Foundation Course

Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life


Saturdays
10am - 1pm

Cost: $199

LATAM

PIENSE LOCAL ACTÚE GLOBAL

CRECE TUS MARCAS EN MERCADOS EEUU + UE

Lanza tu producto directamente a los clientes

Miércoles
11 de Agosto
20:00 - 22:00 est.

Cost $99

Cost $99

EDUCATION FOR
TRAILBLAZERS

It is never too late to teach and old dog
new tricks. An individual’s talent is
their greatest resource and investing in
yourself is the smartest way to get ahead
of the game. Sign up today for your
Master Class Certificate Workshop.

START UP BOOTCAMP

BRAND CREATION + PRODUCT DESIGN + CAMPAIGNS

If you’re in the initial stages of launching a Brand, then foundation courses in Start-Up Workshops are where you want to begin. The most important factors during launch are Brand Identity, Product Differentiation, and brining your Design to Life.

Start Up 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

Learn the Fundamentals of Brand Identity

Start Up 2

MAKE IT HOT

FIND YOUR NIKE SWOOSH & PRADA STRIPE

Collection Design, Mood Board & Product Differentiation

Start Up 3

BRING IT TO LIFE

MERCHANDISING + DEVELOPMENT

Learn Steps to Sampling, Sourcing & Production

Brand Image 1

FASHION + FANTASY

ART DIRECTION 4 AMAZING CAMPAIGNS

Makings of a Perfect Aspirational Creative Campaign

Brand Image 2

LINKS + LIKES

NAVIGATING SOCIAL MEDIA + MARKETING

Learn Content Creation + FB / Google Ads

Brand Image 3

THE X-FACTOR

CREATING YOUR ORIGINAL PERSONAL BRAND

Speaking / Presentations / Leadership / Ethics

Become A Star 1

BECOME A STAR

NAVIGATE THE INDUSTRY

Learn to Build Portfolios & Get Representation

Become A Star 2

FROM MADONNA TO GAGA

THE ART OF STYLING

Styling Celebrities, Editorials, Ad Campaigns, Movies

Become A Star 3

EYE OF THE BEHLODER

PHOTOGRAPHY AND FINE ART

Pretty Pictures & Legendary Campaigns

BOOT CAMP

Start Up Series

Workshop 3

BRING IT TO LIFE

PRODUCT MERCHANDISING + LINE DEVELOPMENT

Certificate Package

START UP BOOT CAMP

BRAND CREATION
PRODUCT DESIGN
SAMPLE DEVELOPMENT


Saturday
Oct 5 – 12 – 19
Asynchronous

Cost $400

Curriculum Summary

Beginner to Intermediate / Foundation Course

Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life


Saturdays
Asynchronous

Cost: $400

Cost $400

THE CREATIVES

BOOT CAMP PROFESSORS

Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..

INGRUN VON KEUDELL

ERIC WRIGHT

ERIC WRIGHT

SAADIA ZAFAR

BRIDGET HALANSKI

ZORAN KOZOMARA

EMIN KADI

MARIE AUDIER D'ALESSANDRIS

ANTOINE VERGALAS

KRISTEN INGERSOLL

GES ISAJ

It is never too late to teach and old dog new tricks. An individual’s talent is their greatest resource and investing in yourself and company employees is the smartest way to get ahead of the game.

ENTREPRENEURIAL LABS

WHOLESALE + TRADE SHOWS + ONLINE + TEAM + FASHION TECH + PLANS + CAPITAL RAISE

It’s easy to do what you love but Fashion is a Business and passion will only get you so far. The Art of Scaling Workshops show how to take dreams and turn them into earnings. You cant multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools to build a team, the legal structure, and generate demand to show investors true valuation.

Our faculty bring cross-disciplinary backgrounds to this program, pulling from corporate governance, information technology, finance, and marketing. Through a mix of skills we deliver proven techniques for scaling your business.

Got To Market 1

GO TO MARKET

THE TOOLS FOR PRE-MARKET ENTRY

Pricing + Margins + Lookbook + Web Presence

Go To Market 2

SELL SELL SELL

FIND THE NICHE AND OWN THAT MARKET

Runway + Trade Shows + Showroom + Distributors

Go To Market 3

CAPSULES + COLLABORATIONS

FASTER WITH STRATEGIC PARTNERS

Franchise + License + Influencers+ Factories

Engagement 1

ONLINE + RETAIL

MODERN RETAIL 2.0

Engagement & Experiental Retail & E.Commerce

Engagement 2

FASHION TECH

WINNING IN A DIGITAL ERA

AI – Virtual Reality – 3D – Holograms – Avatars - Apps

Engagement 3

CREATIVE MARKETING 4 GEN Z

CONCEPTS TO CELEBRITIES

Ideation, Story Telling, Longevity, Execution

The Art of Scaling 1

START BEFORE YOU SCALE

THINK LOCAL GO GLOBAL

Foundation Infrastructure and Scale

The Art of Scaling 2

THE A-TEAM

YOU ARE AS GOOD AS THOSE AROUND YOU

Learn Team Building and Leadership Skills Lawyers + Manufacturers + Showrooms + Mentors

The Art of Scaling 3

SHOW ME THE MONEY

BUSINESS PLAN + CAPITAL RAISE

Learn to develop a Pitch Deck and for a Valuation

ENT LAB PACKAGE

Become Star Series

Workshop

BRING IT TO LIFE

PRODUCT MERCHANDISING + LINE DEVELOPMENT

Certificate Package

GO TO MARKET - ENT LAB

GO TO MARKET
SELL SELL SELL
CAPSULES + COLLABORATIONS


Tuesdays
FALL 2022
6pm - 9pm

Cost $1200

Curriculum Summary

Beginner to Intermediate / Foundation Course

Course 1- Create Your Own Brand
Course 2- Make It Hot
Course 3- Bring It To Life


Saturdays
10am - 1pm

Cost: $199

Cost $1200

THE MONEY

BUSINESS PROFESSORS

Learn from experts that have lead Showrooms in Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Real world examples of what buyers look for from merchants at Farfetch and Moda Operandi. Finally learn to develop investor pitch decks from those that have been on both ends of raising and funding.

ZORAN KOZOMARA

SUNNI SPENCER

GES ISAJ

ASLAUG MAGNUSDOTTIR

FRANCESCO MAIO

VICTOR GAVRILOV

SAL KHOKHAR

TIBERIUS VADAN

Brand Creation
Make It Hot
Bring It To Life START UP Saturdays 10-1pm ___________ Cost $199
Package $500 ___________ ___________ Fashion & Fantasy
Links & Likes
The X-Factor BRAND IMAGE Saturdays 10-1pm Cost $199
Package $500 ___________ Become A Star
From Madonna to Gaga
Eye of the Beholder BECOME A STAR Saturdays 10-1pm Cost $199
Package $500

BOOT CAMP WORKSHOPS

Saturdays 10 -1pm Schedule Free Consultation Go to Market
Sell Sell Sell
Capsules & Collaborations GO TO MARKET 2 Tuesdays 6-9pm ___________ Cost $499 ea.
Package $1200 ___________ ___________ Modern Retail 2.0
FashionTech
Creative Marketing 4 Gen Z ENGAGEMENT 2 Tuesdays 6-9pm Cost $499 ea.
Package $1200 ___________ The Art of Scaling
The A-Team
Show Me The Money THE ART OF SCALING 2 Tuesdays 6-9pm Cost $499 ea.
Package $1500

ENTREPRENEURIAL LABS

FALL 2021 Schedule Free Consultation Future of Fashion
All Work & No Play
Luxury in Nightlife SPRING Saturdays 10-1pm ___________ Cost $99
Package $250 Future of Fashion
All Work & No Play
Luxury in Nightlife SPRING Saturdays 10-1pm ___________ Cost $99
Package $250

LEADERSHIP MASTER CLASSES

Schedule Free Consultation Brand Repositioning
Customer Alignment
Creative Alignment
Online Strategy
Global Expansion Models FOR BRANDS Mon-Wed 11-3pm ___________ Cost $4000
Package $15,000 ___________ ___________ Brand Creation Process
Brand Acquistion Model
Brand Licensing Model
Market Entry Strategies
Trend Forecasting Practices ENGAGEMENT Mon-Wed 11-3pm Cost $4000
Package $15,000 ___________ Experience & Engagement
Franchise Partnerhsips
Success at E.Commerce
Customer Retention
Visual Merchandising SOP THE ART OF SCALING Mon-Wed 11-3pm Cost $4000
Package $15,000

CORPORATE TRAINING

FALL 2021 Schedule Free Consultation Schedule Free Consultation Schedule Free Consultation Brand Creation Process
Brand Acquistion Model
Brand Licensing Model
Market Entry Strategies
Trend Forecasting Practices Experience & Engagement
Franchise Partnerhsips
Success at E.Commerce
Customer Retention
Visual Merchandising SOP

THE PROCESS

We understands every aspect of running a fashion business, and that’s not from teaching, but doing. Our core comes from heading up design teams, art directing campaigns, building licensing empires, re-inventing retail concepts, innovating online platforms, justifying valuations, and running global distributors and franchise networks that span from China to Chile. The team is a blend of passion and innovation, of right and left brain, pragmatic yet aggressive: hungry to work with start up’s that are ready to disrupt or with billion dollar brands looking to reinvent. The size doesn’t matter, our mission is singular - deep dive, solve, and execute.

LEADERSHIP MASTER CLASSES

Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons and motivate us that anything is possible.

Master Class - 1

ALL WORK AND ALL PLAY

THE PERFECT INTERIOR DEISGN EXPERIENCES

Master Class - 2

WINNING IN A DIGITAL ERA

THE SHAPE OF CONTENT & COLLABORATIONS

Master Class - 3

I FOUND LOVE IN A HOPELESS PLACE

THE LUXURY EXPERIENCE OF NIGHTLIFE

Master Class - 4

BALLERS

TALENT MANAGEMENT 2.0

Master Class - 5

MAKING OF AN ARTIST

 

Master Class - 6

BUILDING AN EMPIRE

 

THE MASTERS

OUR INDUSTRY LEADERS

Experts walk us through the process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..

JULIE WELLS

NICOLE OGE

AMY EMMERICH

BANDANA TEWARI

KARLA MARTINEZ

ANGELICA CHEUNG

MARC LEDER

KEN DEGORI

JASON STRAUSS

THERESA TRAN

DARNELL STROM

LEXING ZHANG

RUDOLF BUDJA

TOM ARNOLD

TIBERIUS VADAN

JAMIE SALTER

OLIVIA DAVIS

Vision
Motivation
Reinforcement
Forward Planning
Strategy Sessions
Reboot & Pivot

EDUCATION FOR TRAILBLAZERS

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OUR CORPORATE EXPERIENCE

We understands every aspect of running a fashion business, and that’s not from teaching, but doing. Our core comes from heading up design teams, art directing campaigns, building licensing empires, re-inventing retail concepts, innovating online platforms, justifying valuations, and running global distributors and franchise networks that span from China to Chile. Slide

OUR ACADEMIC EXPERIENCE

We are a global alliance between Senior Industry Executives and Lecturers from major Academic Institutions for the purpose of combining structured education with real world experiences. Slide

WHAT WE DO

The instructors are a blend of passion and innovation, of right and left brain, pragmatic yet aggressive: hungry to work with start up’s that are ready to disrupt or with billion dollar brands looking to reinvent. The size doesn’t matter, our mission is singular - deep dive, solve, and execute.

WHO WE ARE

START UP WORKSHOPS
ENTREPRENEURIAL LABS
LEADERSHIP MASTERCLASSES
CORPORATE TRAINING
CERTIFICATE COURSES
EXEUCUTIVE MBA’S Together we aim to bring the most aggressive mode of knowledge transfer to the next generation of entrepreneurs, dreamers and trail blazers.

imagine@umbrellaacademy.moda

Brand Guardians since 1999

TODAY’S THE DAY

LEARN FROM THE BEST CREATIVE MINDS