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ENTREPRENEURIAL LAB GO TO MARKET

MARKET WEEK + WHOLESALE SALES + E.COMMERCE + RETAIL POP UP

If you build it, No they will Not come !! Respect the industry if you want it to take you seriously. Our Go To Market workshops will walk you through the processes of preparing product for retail. Starting with minor details to big picture strategies like the right trade show, showroom contracts and tools inclusive of line sheets, look books, retail margins, booth design, buyer outreach, event planning, pop-up shops and after parties.

CURRICULUM SUMMARY First in our Go To Market Series, this is a crucial course to know what the industries standard operating procedures are. This lab covers details of best practices by brands preparing for market and examples of the kind of tools required prior to presenting product to the industry. Social Outreach
Collection Previews
Sales, PR, Marketing Role
Web Presence
Product Pricing
Product Margin
Look Book
Line Sheets

GO TO MARKET

Register EL - GO TO MARKET / Lab 1 THE TOOLS FOR TAKING PRODUCT TO RETAIL Saturday
FALL 2021
6pm – 9pm
UA Professors

SELL SELL SELL

Register EL - GO TO MARKET SERIES / Lab 2 FIND THE NICHE AND OWN THE MARKET
Runway + Trade Shows + Showroom + Distributors
Tuesday
FALL 2021
6pm – 9pm
UA Professors
CURRICULUM SUMMARY This course talks about the logistical challenges and sales opportunities, presented at fashion weeks and trade fairs, along with the value of partnershsips with sales agents, multi-brand showrooms, and distributors. Learn from experts the multiple sales options available. Direct to Consumer
Wholesale Model
Brick & Mortar Retail
Contract Design Consulting
Runway Value
Trade Show Model
Showroom Structure
Distributor Model

CAPSULES + COLLABORATIONS

Register EL - GO TO MARKET SERIES / Lab 3 GET THERE FASTER WITH STRATEGIC PARTNERS
Franchise + License + Influencers+ Factories
Tuesday
FALL 2021
6pm – 9pm
UA Professors
CURRICULUM SUMMARY Learn how strategic partners are better then cash and letting go of a little equity to a factory or a celebrity can have equal or higher returns then traditional investors. Learn about partnership structure and how to leverage your designs and attract the right partnerships. Production Partnerships
Distribution Partnerships
Technology Partnerships
Influencer & Celebrity Ambassadors
Capsule Collection
Private Label
Licensing Agreements
Brand Alliances
Register

GO TO MARKET CERTIFICATE PROGRAM

Cost $1200 UA Professors

SELL SELL SELL

EL- GO TO MARKET 2 FIND THE NICHE & OWN THE MARKET Tuesday, FALL 2021, 6pm – 9pm

GO TO MARKET

EL- GO TO MARKET 1 TOOLS FOR TAKING PRODUCT TO RETAIL Tuesday, FALL 2021, 6pm – 9pm

CAPSULES + COLLABS

EL- GO TO MARKET 3 LICENSING INFLUENCERS FACTORIES Tuesday, FALL 2021, 6pm – 9pm

ENTREPRENEURS

The Business Professors

Register

Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.

ENTREPRENEURIAL LABS THE ART OF SCALING

GO TO MARKET + SALES + BUSINESS PLANS

It’s easy for creatives to do what they love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You can not multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools tobuild a team, the legal structure, and generate demand to show investors true valuation.

CURRICULUM SUMMARY Companies are seeking innovative ways to adapt, looking for new ideas to gain market share and access an ever increasing global community inundated with clever messaging in real time. THE NEXT TEN YEARS is a dialogue on how companies are redefining luxury, how online captures customer loyalty, pop up stores shape experiential marketing, social media democratizes brand success, movies convey a lifestyle, and how International markets impact growth. We explore the role these collaborations play in building awareness and inspiring consumers to connect with brands.

WALK BEFORE YOU RUN

Register EL- ART OF SCALING SERIES / Lab 1 BRAND BUILDING IN THE NEW NORMAL Tuesday
FALL 2021
6pm - 9pm
UA Professors

THE A-TEAM

Register EL- ART OF SCALING SERIES / Lab 2 YOU ARE ONLY AS GOOD AS THOSE AROUND YOU Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY CEO Requirements
Creative Director
CTO / CFO / CMO
Role Clarity
Share Structure
Personality Dynamics
Team Building
Leadership Skills
Lawyers
Manufacturers
Showrooms
Mentors

SHOW ME THE MONEY

Register EL- ART OF SCALING SERIES / Lab 3 BUSINESS PLAN + FINANCIALS + CAPITAL RAISE Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Investor Types
Brand Valuation
Investment Opportunities
Convertible Notes
Debt vs Equity
Investor Pitch Deck
Business Plan
Marketing Strategy
Sales Forecast
Divisional Budgets
Register

ART OF SCALING CERTIFICATE PROGRAM

Cost $1200 UA Professors

CAPSULES + COLLABS

EL- SCALING / Lab 3 BUSINESS PLAN & CAPITAL RAISE
Tuesday , FALL 2021, 6pm - 9pm

THE A-TEAM

EL- SCALING / Lab 2 YOU ARE AS GOOD AS THOSE AROUND YOU Tuesday , FALL 2021, 6pm - 9pm

WALK BEFORE YOU RUN

EL- SCALING / Lab 1 THINK LOCAL BEFORE GROWING GLOBAL
Tuesday , FALL 2021, 6pm - 9pm

ENTREPRENEURS

The Business Professors

Register

Learn to develop investor pitch decks from those that have been on both ends of raising capital and funding startups. Understand a VC or Private Investors mind set and what they look for in entrepreneurs and projects before the invest.

ENTREPRENEURIAL LABS ENGAGEMENT SERIES

ONLINE RETAILING + FASHION TECH + MARKETING 4 GEN Z

It’s easy to do what you love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You cant multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools to build a team, the legal structure, and generate demand to show investors true valuation.

Web Experiences
Assortment Planning
Customer Acquisition
Customer Loyalty
Engagement & Experience
Retail Concepts
Customer Service
Assortment Planning
Engagement
Experiential
CURRICULUM SUMMARY

ONLINE + RETAIL

Register EL – ENGAGEMENT SERIES / Lab 4 MODERN RETAILING 2.0
Winning in a Digital Era
Tuesday
FALL 2021
6pm - 9pm
UA Professors

FASHION TECH

Register EL – ENGAGEMENT SERIES / Lab 5 WINNING IN A DIGITAL ERA Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Virtual Fitting
Artificial Intelligence
Body Avatars
Virtual Reality Environments
Technology in Fabrics
Technology in Clothing
Slide

MARKETING FOR GEN A TO Z

Register EL – ENGAGEMENT SERIES / Lab 6 A PRODUCT BEYOND A NEED THAT CREATES DESIRE Tuesday
FALL 2021
6pm - 9pm
UA Professors
CURRICULUM SUMMARY Philanthropy
Cultural Contribution
Public Perception
Competitive Edge
Brand Ambassadors
Love Marks
Brand Icons
Story Telling
Ad Campaigns
Brand Ambassadors
Cross Generational Marketing
Customer Loyalty

ONLINE + RETAIL

EL – ENGAGEMENT SERIES / Lab 4 EXPERIENTIAL RETAIL & E.COMMERCE Tuesday, FALL 2021, 6pm-9pm
Register UA Professors

ENGAGEMENT SERIES CERTIFICATE PROGRAM

Cost $1200

MARKETING 4 GEN Z

EL – ENGAGEMENT SERIES / Lab 6 IDEATION, STORY TELLING, LONGEVITY Tuesday, FALL 2021, 6pm-9pm

FASHION TECH

EL – ENGAGEMENT SERIES / Lab 5 WINNING ONLINE IN A DIGITAL ERA Tuesday, FALL 2021, 6pm-9pm

ENTREPRENEURS

The Business Professors

Register

Navigate the co-existant of brick and mortar retail with online, explore customer service vs navigational experience. We discuss how brands and retailers must pivot to find a balance between the two parallel worlds to excite and engage the end consumer.

TODAY’S THE DAY

LEARN FROM THE BEST CREATIVE MINDS