If you build it, No they will Not come !! Respect the industry if you want it to take you seriously. Our Go To Market workshops will walk you through the processes of preparing product for retail. Starting with minor details to big picture strategies like the right trade show, showroom contracts and tools inclusive of line sheets, look books, retail margins, booth design, buyer outreach, event planning, pop-up shops and after parties.
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
EL – GO TO MARKET / Lab 1
First in our Go To Market Series, this is a crucial course to know what the industries standard operating procedures are. This lab covers details of best practices by brands preparing for market and examples of the kind of tools required prior to presenting product to the industry.
Product Pricing
Product Margin
Look Book
Line Sheets
Social Outreach
Collection Previews
Sales, PR, Marketing Role
Web Presence
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
EL – GO TO MARKET SERIES / Lab 2
FIND THE NICHE AND OWN THE MARKET
Runway + Trade Shows + Showroom + Distributors
This course talks about the logistical challenges and sales opportunities, presented at fashion weeks and trade fairs, along with the value of partnerships with sales agents, multi-brand showrooms, and distributors. Learn from experts the multiple sales options available.
Runway Value
Trade Show Model
Showroom Structure
Distributor Model
Direct to Consumer
Wholesale Model
Brick & Mortar Retail
Contract Design Consulting
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
EL – GO TO MARKET SERIES / Lab 3
GET THERE FASTER WITH STRATEGIC PARTNERS
Franchise + License + Influencers+ Factories
Learn how strategic partners are better then cash and letting go of a little equity to a factory or a celebrity can have equal or higher returns then traditional investors. Learn about partnership structure and how to leverage your designs and attract the right partnerships.
Capsule Collection
Private Label
Licensing Agreements
Brand Alliances
Production Partnerships
Distribution Partnerships
Technology Partnerships
Influencer & Celebrity Ambassadors
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
It’s easy for creatives to do what they love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You can not multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools tobuild a team, the legal structure, and generate demand to show investors true valuation.
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
EL- ART OF SCALING SERIES / Lab 1
BRAND BUILDING IN THE NEW NORMAL
Companies are seeking innovative ways to adapt, looking for new ideas to gain market share and access an ever increasing global community inundated with clever messaging in real time. THE NEXT TEN YEARS is a dialogue on how companies are redefining luxury, how online captures customer loyalty, pop up stores shape experiential marketing, social media democratizes brand success, movies convey a lifestyle, and how International markets impact growth. We explore the role these collaborations play in building awareness and inspiring consumers to connect with brands.
Learn to develop investor pitch decks from those that have been on both ends of raising capital and funding startups. Understand a VC or Private Investors mind set and what they look for in entrepreneurs and projects before the invest.
EL- ART OF SCALING SERIES / Lab 2
YOU ARE ONLY AS GOOD AS THOSE AROUND YOU
Team Building
Leadership Skills
Lawyers
Manufacturers
Showrooms
Mentors
CEO Requirements
Creative Director
СТО / CFO / СМО
Role Clarity
Share Structure
Personality Dynamics
Learn to develop investor pitch decks from those that have been on both ends of raising capital and funding startups. Understand a VC or Private Investors mind set and what they look for in entrepreneurs and projects before the invest.
EL- ART OF SCALING SERIES / Lab 3
BUSINESS PLAN + FINANCIALS + CAPITAL RAISE
Investor Pitch Deck
Business Plan
Marketing Strategy
Sales Forecast
Divisional Budgets
Investor Types
Brand Valuation
Investment Opportunities
Convertible Notes
Debt vs Equity
Learn to develop investor pitch decks from those that have been on both ends of raising capital and funding startups. Understand a VC or Private Investors mind set and what they look for in entrepreneurs and projects before the invest.
It’s easy to do what you love but Fashion is a Business and passion will only get you so far. The Art of Scaling Labs show how to take dreams and turn them into earnings. You cant multi-task during this one, start with the mission to resolve a real, urgent need through an ambitious business concept, get the tools to build a team, the legal structure, and generate demand to show investors true valuation.
Navigate the co-existant of brick and mortar retail with online, explore customer service vs navigational experience. We discuss how brands and retailers must pivot to find a balance between the two parallel worlds to excite and engage the end consumer.
EL – ENGAGEMENT SERIES / Lab 4
MODERN RETAILING 2.0
Winning in a Digital Era
Retail Concepts
Customer Service
Assortment Planning
Engagement Experiential
Web Experiences
Assortment Planning Customer Acquisition
Customer Loyalty
Engagement & Experience
Learn from experts that have lead Showrooms in New York and Paris for Giambattista Valli, Yohji Yamamoto Y-3, and curated brands for ENK Vegas, Project, and Who’s Next. Our lectures are in the trenches and know how to pivot sales during difficult economic periods and also how to manage explosive opportunities.
Virtual Fitting
Artificial Intelligence
Body Avatars
Virtual Reality Environments
Technology in Fabrics
Technology in Clothing
Navigate the co-existant of brick and mortar retail with online, explore customer service vs navigational experience. We discuss how brands and retailers must pivot to find a balance between the two parallel worlds to excite and engage the end consumer.
EL – ENGAGEMENT SERIES / Lab 6
A PRODUCT BEYOND A NEED THAT CREATES DESIRE
Brand Icons
Story Telling
Ad Campaigns
Brand Ambassadors
Cross Generational Marketing
Customer Loyalty
Philanthropy
Cultural Contribution
Public Perception Competitive Edge
Brand Ambassadors
Love Marks
Navigate the co-existant of brick and mortar retail with online, explore customer service vs navigational experience. We discuss how brands and retailers must pivot to find a balance between the two parallel worlds to excite and engage the end consumer.
An opportunity to hear about the digitilization of the Fashion Industry and how it will effect designers, retailers, and consumers. Our professors are on the cutting edge of technology development, integration, and implementation.
Disruptive Campaigns, Engagement, Innovation, Diversity, Social Consciousness, are just some of the takeaways our professors will cover when discussing how brands need to pivot and speak directly to Gen Z.