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BOOTCAMP START UP

BRAND CREATION + PRODUCT DESIGN + CAMPAIGNS

If you’re in the initial stages of launching a Brand, then foundation courses in Start-Up Workshops are where you want to begin. The most important factors during launch are Brand Identity, Product Differentiation, and brining your Design to Life.

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CREATE YOUR OWN BRAND

Register BC - START UP SERIES / Workshop 1 BRAND CREATION 4 A NEW GENERATION Saturday
August 7th
10am - 1pm
UA Professors
CURRICULUM SUMMARY This course is the first of three in our Start Up Boot Camp series introducing recent grads and early-stage entrepreneurs on the fundamentals of how to create your own brand. You will learn: Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment
What is a Brand
Personal Brand
Product Uniqueness
Creating an Image

MAKE IT HOT

Register BC - START UP SERIES / Workshop 2 Design a product that stand out & makes a splash
Saturday
August 14th
10am - 1pm
UA Professors
CURRICULUM SUMMARY This course discusses how to create desire for your products that goes beyond a need. Through unique art, design, colors, materials, and conciousness for the greater good, you can create loyalty across generations. Learn what differentiates basics from beauty and how to apply it. Commercial vs. Avant garde
Product Focus & Positioning
Owning a single market share
Knowing your customer demo
Product Design
Design Research
Logos & Art
Prints & Color Ways

BRING IT TO LIFE

Register BC - START UP SERIES / Workshop 3 MERCHANDISING + LINE DEVELOPMENT Saturday
Aug 21st
10am - 1pm
UA Professors
CURRICULUM SUMMARY Learn the realities of Line Development in a fastpaced design studio with pressures of market week. Course covers the importance of trend research while remaining original and how to merchandise a perfect collection to avoid high costs of oversampling and clarity of vision. Fabric & Trim
Sample Development
Time Lines & Budgets
Trend Research / Mood Boarding
Pre-Line Merchandising
Value of a Rig Room

THE CREATIVES

Boot Camp Professors

Register

Experts walk us through the creative process and tools available that can help bring your ideas to life. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from case studies and examples that serve as life lessons. This is education for the idealist..

BOOT CAMP BRAND IMAGE SERIES

CREATIVE CAMPAIGNS + CONTENT MANAGEMENT + PERSONAL BRAND

There is nothing more powerful than an image that draws us in, tells a story, shapes a brand. Over the course of the Brand Image Workshop, learn the importance of Ad campaigns, Content Creation for Social and Personal Branding. The role they play in creating a lasting memory for fans and engagement with followers.

FASHION + FANTASY

Register BC - BRAND IMAGE SERIES / Workshop 1 ART DIRECTION FOR AMAZING CAMPAIGNS Saturday
June 19th
10am - 1pm
UA Professors
CURRICULUM SUMMARY A discussion focused on IMAGE. The power of ad campaigns and how we use them to gain audiences and customers. How an IMAGE has the power to create perceptions, to capture a brands DNA visually and communicate it to a broader audience. The role an image can play in building awareness and inspiring consumers to connect with what feels naturally right for them. Additionally, the evolving role of fashion films, celebrities, and the value of having the perfect brand ambassadors. What separates a good campaign from a great one.

LINKS + LIKES

Register BC - BRAND IMAGE SERIES / Workshop 2 NAVIGATING SOCIAL MEDIA & MARKETING Saturday
June 26th
10am - 1pm
UA Professors
CURRICULUM SUMMARY Navigate the intricate web of links and likes and blogs and tweets that have played an explosive role in growing global connectivity. We discuss how this allows brands to scale and reach audiences around the world in ways previously unimaginable. Join experts in digital media and influencer marketing to discuss what has worked and what is next. Engagement & Empowerment
Social Platforms & Image Management
Social Media Planning & Tools
Content Creation
Media Planning
Programmatic Buying

THE X-FACTOR

Register BC- BRAND IMAGE / Workshop 3 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday
July 3rd
10am - 1pm
UA Professors
CURRICULUM SUMMARY Become a Star in your industry. This course is the first of three in our Start Up Boot Camp series introducing seniors, recent grads and early stage entrepreneurs on the fundamentals of brand identity. Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment
What is a Brand
Personal Brand
Product Brand
Creating an Image

THE X-FACTOR

BC- BRAND IMAGE - Workshop 1 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday March 6th
Cost $500 UA Professors Register

BRAND IMAGE SERIES CERTIFICATE PROGRAM

FASHION + FANTASY

BC- BRAND IMAGE - Workshop 1 NAVIGATING SOCIAL MEDIA + MARKETING Saturday June 19th

THE X-FACTOR

BC- BRAND IMAGE - Workshop 3 CREATING YOUR PERSONAL BRAND Saturday July 3rd

LINKS + LIKES

BC- BRAND IMAGE - Workshop 2 CREATING YOUR ORIGINAL PERSONAL BRAND Saturday June 26th

BOOTCAMP BECOME A STAR

MODELS + PHOTOGRAPHERS + STYLIST + EDITORS + INFLUENCERS

FROM MADONNA TO GAGA

Register BC- BECOME STAR/ Workshop 2 THE ART OF STYLING
Styling Celebrities, Editorials, Ad Campaigns, Movies
Saturday
August 21st
10am - 1pm
UA Professors

EYE OF THE BEHOLDER

Register BC- BECOME STAR / Workshop 3 PHOTOGRAPHY AND FINE ART
Pretty Pictures & Legendary Campaigns
Saturday
August 28th
10am - 1pm
UA Professors
CURRICULUM SUMMARY Become a Star in your industry. This course is the first of three in our Start Up Boot Camp series introducing seniors, recent grads and early stage entrepreneurs on the fundamentals of brand identity. Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment
What is a Brand
Personal Brand
Product Brand
Creating an Image
Register START UP SERIES CERTIFICATE PROGRAM Cost $500 UA Professors

FROM MADONNA TO GAGA

Workshop 2 THE ART OF STYLING Saturday August 21st

EYE OF THE BEHLODER

Workshop 3 PHOTOGRAPHY AND FINE ART Saturday August 28th

BECOME A STAR

Workshop 1 NAVIGATE THE INDUSTRY Saturday August 14th

THE CREATIVES

Boot Camp Professors

Register

Understand the difference between a nice picture and a legendary campaign. Learn how to leverage the creative across social platforms to create aspiration and viral buzz. Brand Image Workshops will have guest speakers that have shot for Vogue and worked with the likes of Donna Karan, Calvin Klein and Victoria Secret.

TODAY’S THE DAY

LEARN FROM THE BEST CREATIVE MINDS