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START UP BOOT CAMP

BRAND CREATION + PRODUCT DESIGN + CREATIVE CAMPAIGNS

If you’re in the initial stages of launching a Brand, then foundation courses in Start-Up Workshops are where you want to begin. Take one at a time or the package of three, this series will cover the most important factors during launch – starting with Brand Identity, Product Differentiation, and bringing your Design to Life. Learn from experts with real world experience that can help you navigate both opportunities and pitfalls within the industry.

BOOT CAMP START UP SERIES

BRAND CREATION + PRODUCT DESIGN + SAMPLE DEVELOPMENT

Certificate Package

START UP BOOT CAMP

  • BRAND CREATION
  • PRODUCT DESIGN
  • SAMPLE DEVELOPMENT
  • Friday
  • June 6, 13, 20
  • Asynchronous

Start Up 1

CREATE YOUR OWN BRAND

  • BRAND CREATION 4 A NEW GENERATION
  • What it takes to create a brand from zero
  • Friday
  • June 6th
  • Asynchronous

Start Up 2

MAKE IT HOT

  • FIND YOUR SUPREME BEING + INNER FENTY
  • Collection Design, Mood Board & Product Differentiation
  • Friday
  • June 13th
  • Asynchronous

Start Up 3

BRING IT TO LIFE

  • MERCHANDISING + DEVELOPMENT
  • Learn Steps to Sampling, Sourcing & Production
  • Friday
  • June 20th
  • Asynchronous

START UP SERIES CERTIFICATE PROGRAM

$400
UA Professors
Register
BC - Workshop 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION
Friday June 6th
BC - Workshop 2

MAKE IT HOT

FIND YOUR SUPREME BEING + INNER FENTY
Friday June 13th
BC - Workshop 3

BRING IT TO LIFE

MERCHANDISING + LINE DEVELOPMENT
Friday June 20th

BC – START UP SERIES / Workshop 1

CREATE YOUR OWN BRAND

BRAND CREATION 4 A NEW GENERATION

  • Friday
  • June 6th
  • Asynchronous

UA Professors

Register

CURRICULUM SUMMARY

This course is the first of three in our Start Up Boot Camp series introducing recent grads and early-stage entrepreneurs on the fundamentals of how to create your own brand. You will learn:

Defining a Brand
Personal Brand
Product Uniqueness
Creating an Image

Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment

BC – START UP SERIES / Workshop 2

MAKE IT HOT

FIND YOUR SUPREME BEING + INNER FENTY
Design a product that stand out & makes a splash

  • Friday
  • June 13th
  • Asynchronous
Register

CURRICULUM SUMMARY

This course discusses how to create desire for products that goes beyond a need. Through art, design, colors, materials, and consiousness for the greater good, you can create loyalty across generations. Learn what differentiates basics from beauty and how to apply it.

Product Design

Design Research

Logos & Art

Prints & Color Ways

Commercial vs. Avant garde

Product Focus & Positioning

Owning a single market share

Knowing your customer demo

BC – START UP SERIES / Workshop 3

BRING IT TO LIFE

MERCHANDISING + LINE DEVELOPMENT

  • Friday
  • June 20th
  • Asynchronous

UA Professors

Register

CURRICULUM SUMMARY

Learn the realities of Line Development in a fastpaced design studio with pressures of market week. Course covers the importance of trend research while remaining original and how to merchandise a perfect collection to avoid high costs of oversampling and clarity of vision.

Trend Research / Mood Boarding

Pre-Line Merchandising

Value of a Rig Room

Fabric & Trim

Sample Development

Time Lines & Budgets

THE CREATIVES

Boot Camp Professors

Learn from executives that have worked with the CFDA Incubator, Zac Posen, Bibhu Mohapatra, Fendi and taught at FIT and Parsons.Our instructors have over 20 years of knowledge which they intend to share with you, the new generation of trail blazers.

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ZORAN

CALVIN KLEIN
ADIDAS / ICEBERG JEANS
GIAMBATTISTA VALLI

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INGRUN VON KEUDELL

RALPH LAUREN
ETRO
OPALINE

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SAL

KOLLECTIVE MODA
DKNY / LVMH / ADIDAS Y-3
OSCAR DE LA RENTA / USPA

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AVA GHOSSEIRI

LANVIN
MARIE SAINT PIERRE

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SAADIA ZAFAR

RALPH LAUREN
JUICY COUTURE

BOOTCAMP BRAND IMAGE SERIES

CREATIVE CAMPAIGNS + CONTENT MANAGEMENT + PERSONAL BRAND

There is nothing more powerful than an image that draws us in, tells a story, shapes a brand. Over the course of the Brand Image Workshop, learn the importance of Ad campaigns, Content Creation for Social and Personal Branding. The role they play in creating a lasting memory for fans and engagement with followers.

Certificate Package

BRAND IMAGE

  • FASHION + FANTASY
  • LINKS + LIKES
  • THE X-FACTOR
  • Saturday
  • TBD
  • Asynchronous
$400

Workshop 1

FASHION + FANTASY

  • ART DIRECTION 4 AMAZING CAMPAIGNS
  • Makings of a Perfect Aspirational Creative Campaign
  • Saturday
  • TBD
  • Asynchronous
$159

Workshop 2

LINKS + LIKES

  • NAVIGATING SOCIAL MEDIA + MARKETING
  • Learn Content Creation + FB / Insta / Google Ads
  • Saturday
  • TBD
  • Asynchronous
$159

Workshop 3

THE X-FACTOR

  • CREATING YOUR ORIGINAL PERSONAL BRAND
  • Image / Content / Presentations / Leadership / Ethics
  • Saturday
  • TBD
  • Asynchronous
$159

BRAND IMAGE SERIES CERTIFICATE PROGRAM

$400
UA Professors
Register
BC - Workshop 1

FASHION + FANTASY

ART DIRECTION 4 AMAZING CAMPAIGNS
TBD
BC - Workshop 2

LINKS + LIKES

NAVIGATING SOCIAL MEDIA + MARKETING
TBD
BC - Workshop 3

THE X – FACTOR

CREATING YOUR PERSONAL BRAND
TBD

BC – BRAND IMAGE SERIES / Workshop 1

FASHION + FANTASY

ART DIRECTION FOR AMAZING CAMPAIGNS

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

A discussion focused on IMAGE. The power of ad campaigns and how we use them to gain audiences and customers. How an IMAGE has the power to create perceptions, to capture a brands DNA visually and communicate it to a broader audience. The role an image can play in building awareness and inspiring consumers to connect with what feels naturally right for them. Additionally, the evolving role of fashion films, celebrities, and the value of having the perfect brand ambassadors. What separates a good campaign from a great one.

BC – BRAND IMAGE SERIES / Workshop 2

LINKS + LIKES

NAVIGATING SOCIAL MEDIA & MARKETING

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

Navigate the intricate web of links and likes and blogs and tweets that have played an explosive role in growing global connectivity. We discuss how this allows brands to scale and reach audiences around the world in ways previously unimaginable. Join experts in digital media and influencer marketing to discuss what has worked and what is next.

BC- BRAND IMAGE / Workshop 3

THE X-FACTOR

CREATING YOUR ORIGINAL PERSONAL BRAND
Image / Content / Presentations / Leadership / Ethics

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

Control how the world sees you and monetize it. If you are going to own a business, you will have to sell yourself as much as your product. This course teaches the X-Factor. Why one person gets hired over another, or how investors choose to give one candidate a million while the other with an equal or better idea goes empty handed. What brands look for in collaborations with creatives and influencers and taste makers.

BOOT CAMP BECOME A STAR

MODELS + PHOTOGRAPHERS + STYLIST + EDITORS + INFLUENCERS

Unlock the pathway to becoming a true industry star. In the Become a Star Workshop, learn how to navigate the fashion world, build a compelling portfolio, and sign key collaborations. Discover the art of styling from iconic figures and master the craft of creating timeless visual stories. Each workshop empowers you to make your mark through images and style that captivates.

Certificate Package

BECOME STAR BOOT CAMP

  • BECOME STAR
  • FROM MADONNA TO GAGA
  • EYE OF THE BEHOLDER
  • Saturday
  • TBD
  • Asynchronous
$400

Workshop 1

BECOME A STAR

  • NAVIGATE THE INDUSTRY
  • Build Portfolios, Sign Collaborations & Get Agents
  • Saturday
  • TBD
  • Asynchronous
$159

Workshop 2

FROM MADONNA TO GAGA

  • THE ART OF STYLING
  • Styling Celebrities, Editorials, Ad Campaigns, Movies
  • Saturday
  • TBD
  • Asynchronous
$159

Workshop 3

EYE OF THE BEHLODER

  • PHOTOGRAPHY AND FINE ART
  • Pretty Pictures & Legendary Campaigns
  • Saturday
  • TBD
  • Asynchronous
$159

START UP SERIES CERTIFICATE PROGRAM

Cost $400
UA Professors
Register
Workshop 1

BECOME A STAR

NAVIGATE THE INDUSTRY
Saturday TBD Asynchronous
Workshop 2

FROM MADONNA TO GAGA

THE ART OF STYLING
Saturday TBD Asynchronous
Workshop 3

EYE OF THE BEHLODER

PHOTOGRAPHY AND FINE ART
Saturday TBD Asynchronous

BC – BECOME STAR/ Workshop 1

BECOME A STAR

NAVIGATE THE INDUSTRY

Build Portfolios, Sign Collaborations & Get Agents

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

Become a Star in your industry. This course is the first of three in our Start Up Boot Camp series introducing seniors, recent grads and early stage entrepreneurs on the fundamentals of brand identity.

What is a Brand
Personal Brand
Product Brand
Creating an Image

Customer Promise
Social Platforms & Image Management
Social Media Planning & Tools
Engagement & Empowerment

BC- BRAND IMAGE / Workshop 2

FROM MADONNA TO GAGA

THE ART OF STYLING

Styling Celebrities, Editorials, Ad Campaigns, Movies

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

Knowing Your Clients Taste
Brands, Trends, Style
Colors, Fabrics, Fit, Accessories
Styling for Campaigns, Movies, Videos
Understanding the Styling Process
Editorials vs Campaigns vs Private Clients
The Art of Editing

BC- BECOME STAR / Workshop 3

EYE OF THE BEHOLDER

PHOTOGRAPHY AND FINE ART

Pretty Pictures & Legendary Campaigns

  • Saturday
  • TBD
  • Asynchronous
Register

CURRICULUM SUMMARY

Pre-Production, Story Boards & Fantasies
Art Direction Lighting & Set Design
Creating the Mood & Bringing the Fantasy to Life
Inspiring the Talent & Getting the Shot
Post-Production & Retouching
Filmography & Behind the Scenes

THE PROFESSORS

Register

Understand the difference between a nice picture and a legendary campaign. Learn how to leverage the creative across social platforms to create aspiration and viral buzz. Brand Image Workshops will have guest speakers that have shot for Vogue and worked with the likes of Donna Karan, Calvin Klein and Victoria Secret.

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EMIN KADI

Clear Magazine
Italian Vogue

ralphmem
ANASTASIA KHOZISOVA

Vogue

L’Officiel

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ANTOINE VERGALAS

GQ / Equire
Victoria Secret / Maybelline
Sports Illustrated

THE PROFESSORS

Register

Experts walk us through what makes for a great casting, understanding a Creative Directors visions while working with ego’s and deadlines. Learn from the best as they share their stories, skills, shortcuts, failures, and successes. Benefit from examples that serve as life lessons. This is education for the idealist.

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KRISTEN INGERSOLL

Hearst Publications
Harpers Bazaar
Elle Magazine

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ALIZA LICHT

American Influencer Council
Leave Your Mark
Alice & Olivia / DKNY

olivisa
OLIIVIA PALERMO

Stuart Weitzman / DVF
Bannana Republic / Nordstrom
Project Runway / The City

OUR CORPORATE EXPERIENCE

We understands every aspect of running a fashion business, and that’s not from teaching, but doing. Our core comes from heading up design teams, art directing campaigns, building licensing empires, re-inventing retail concepts, innovating online platforms, justifying valuations, and running global distributors and franchise networks that span from China to Chile.

OUR ACADEMIC EXPERIENCE

We are a global alliance between Senior Industry Executives and Lecturers from major Academic Institutions for the purpose of combining structured education with real world experiences.

imagine@umbrellaacademy.moda

Brand Guardians since 1999